Calculating the ROI of Your WMS

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Calculating the ROI of Your WMS

In part 1 of this article I outlined five key benefits that a company can expect from a WMS deployment. Here in part 2, I will discuss how a WMS can bring solid ROI performance while being a catalyst for continual improvement.

You have the WMS, so where is the ROI?

Getting ROI from a WMS deployment all depends on how soon and to what extent the business benefits from its investment. Although results will vary from distributor to distributor, breaking even and then achieving positive ROI can be fast and have very significant impact. Some well-organized distributors who are committed to efficiently driving improvements across their warehouse operations have recognized a positive ROI in as little as three to six months. In most cases, distributors implementing WMS for the first time will likely recoup their investment within 12 to 18 months.

John Atkins, chief operating officer of Idaho-based C.A.L. Ranch, recently went through the ROI process with his newly deployed WMS. Although this company serves consumer farming customers, electronics and high-tech companies can reap similar benefits.

“At first, we doubted whether we could implement our WMS on time and within budget, but both were accomplished flawlessly,” he said. The company immediately began seeing positive results and lower costs. “We reduced on-hand inventory by 25%, and our turn-around on stock dropped from five weeks to just 48 hours.”

ROI plus the promise of continuous improvement

It is important to remember that WMS deployments can be rolled out in phases, to reduce business disruption. Distributors generally start with receiving where they’re able to get inventory checked in and processed with 100% accuracy. By getting product identified and received accurately and efficiently, there will be a ripple effect on other process throughout the warehouse. Get it wrong and, well, let’s just say get it right! With receiving dialed-in, the focus can then shift to the remaining areas of the warehouse.

It is also the area that if done poorly, introduces inventory errors right when product comes in the door. A warehouse that is abandoning manual inventory movements to launch a smooth rollout of a WMS will see huge returns even in the first year of deployment. As warehouse workers become more skilled using the WMS, a distributor can quickly enjoy additional benefits which not only continue to improve customer service, but make workers perform better and more purposefully.

With quality reporting and visibility into each area of the warehouse, processes should routinely be reviewed and opportunities for improvement sought after. By determining optimal stocking locations and suggested stocking levels of products, the WMS should continue to provide the data and metrics to continue perpetual improvements for years to come.

Many distributors already have some form of warehouse management system in place; if they don’t, graduating to a WMS should result in immediate improvements. However, in our current environment, it is more likely that distributors are considering replacing their current WMS for more advanced functionality, a more contemporary software platform, or a WMS partner that provides exceptional support. In these cases, the ROI equation expands to consider how the warehouse operation needs to help embrace the competitive advantage that is strategic to the business.

Closing thoughts 

What should you take away? Before embarking on a WMS deployment, a distributor must have clear objectives in sight. Fewer errors, higher productivity and greater opportunities to service the customer are just a few. An implementation like this will be an opportunity to partner with your provider to not only meet those core objectives to achieve ROI, but also to liberate the organization from old habits and learn from experts’ best practices driving higher levels of ROI for others in similar industries. How about driving these objectives as a daily practice so you can smartly grow your business without adding people in the warehouse? It is reasonable to expect improvements from the start. It is also just as important to realize that the goal should be for continuous improvements, and that will require continuous collaborative efforts across the warehouse enterprise.

Using Print & Apply Systems in Dynamic DC Environments

…great read from Supply Chain Digest this month on how to incorporate print-and-apply automation for changing package sizes while remaining compliant with changing retail requirements.

Supply Chain News: Label Print and Apply Systems in Distribution Center Operations Can Drive Real Value, but It Takes Sophisticated Technology

Labels for Inbound Receiving, Parcel Deliveries and Retail GSI-128 Labels are Common Applications, But Just How Does the Applicator Know What Retail Label to Print?

SCDigest Editorial Staff

Label printer-applicators are of course very prevalent in manufacturing operations, but certainly have many distribution center applications as well, notably for printing of shipping labels, and especially for printing and applying GS1-128 labels (formerly the UCC-128) to meet retail compliance requirements.

GS1128The big difference in distribution center applications as opposed to manufacturing is the dynamic nature of the requirements. In general, manufacturing applications involve batches of product that for a time are uniform in size/shape (e.g., cartons of the same SKU), and perhaps more importantly may have the same static product information and bar code identifiers for every label in the batch.

Even serialized individual products, such as in the high tech industry, may not have a unique serialized bar code identifier on the master case itself built in assembly operations (though some certainly do).

Contrast that with compliance shipping label applications, where the size of every box coming down a conveyor line might be different, and more challengingly, not only will some of the data on the label likely change with every label printed, the format (design) of the label itself will vary from retailer to retailer even under the broad GS1-128 standard.

That requirement not only adds to the processing time needed to print and apply a label, it means the printer-applicator needs to be controlled by an integrated software application, often a module of a warehouse control system (WCS), though it might also be a standalone application, or even involve direct control by the warehouse management system (WMS), though this is not common.

Many manufacturing applications, by contrast, could be managed with just a standard bar code labeling program such as Loftware, Teklynk, Seagull Scientific and others that operate more in a standalone mode, though those programs can also be connected to enterprise systems as well…[more]

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Small Businesses: What is the tipping point to outsource your shipping? started in 2014 and expanded from its Chicago homebase to the New York market within 18 months of its launch. If you haven’t heard of, the company tailors to small to medium-sized e-commerce businesses and offers pick-up, packaging, warehousing and shipping services.

As a small business, and an online entrepreneur at that, holding on to every single dollar and cent is the lifeblood needed to fuel your company’s growth. You wear lots of hats, put in lots of sweat, tears and time and you reap all the benefits from your burgeoning empire.

Depending on your order volume, shipping requirements, and time required, at what point is it worth it to give up some control of your shipping and packaging to a third-party?  More importantly, how much profit are you willing to give up in order to have someone else manage your product’s logistics?

Every small business owner is different and each business model has its own intricacies, but third-party shipping companies may be the right solution for companies struggling with a never-ending time crunch or feeling organizational growing pains as it transitions from a walk to a jog.


Original article posted on:

A shipping service for small online sellers receives $1 million in funding

Chicago-based ShipBob plans to expand into Brooklyn, N.Y.

At 9 a.m. every morning, Dhruv Saxena arrived at the United States Post Office in Chicago’s iconic Willis Tower, and stood at the entrance. The entrepreneur asked people who appeared to be small business owners if he could ship their packages.

“After two months I stopped standing outside the post office, and started driving to do direct pickups at company offices,” Saxena says. “The number of ‘Yeses-’ I got just started going up and up.” [READ MORE]

Ship your product within minutes with Shippo! Visit

Best Practices: 5S and Your Warehouse

The Japanese have long practiced an organizational method referred to as 5S for decades and implementing this methodology will help to create order and efficiency in your warehouse and busy shipping environments

Were you the messy kid in school? Are your parents still nagging you to pick up after yourself (and you already have a family of your own)?

For many, being clean and staying organized is part of every day life. But there are others (you know who you are!) that are organizationally-challenged where messy rooms have translated to messy workspaces which can lead to inefficiency and, potentially, safety issues for those working in a busy warehouse or shipping department.

The Japanese have practiced an organizational method called 5S for decades and focuses on five key areas:

Seiri (“Sort” in English)

Seiri (“Sort” in English) focuses on identifying the right materials, the right equipment and the right people for your warehouse.

If your warehouse is dusty, are you using the right label and adhesive that offers the right level of tackiness and adhesion? Not having the right materials for your environment or products may result in added waste or mislabeled products that may create negative customer perceptions.

Not having the right materials for your environment or products may result in added waste or mislabeled products that may create negative customer perceptions.

Do you have the right personnel working in your warehouse? Have they completed right back-safe and forklift training and had refresher courses to keep best practices fresh in their minds? Doing so will improve worker performance, accountability while ensuring a safer environment and minimize your lost time and employee injury claims for your organization.

Seiton (“Set in Order” or “Straighten” in English)

Seiton (“Set in Order” or “Straighten”) emphasizes the need to organize the workspace to streamline the process and to have all tools required to do a job available and ready at all times.

For many companies, this step may mean organizing the warehouse to keep work-in-process materials separate from finished goods. This could be accomplished through the use of color-coded labels or signs identifying WIP versus Finished Goods.

For the shipping room work area, this may mean having clearly marked areas for tape guns, box cutters and binders marking daily, weekly and monthly shipments.

Examples of Seiton concept depicting well organized and sorted tools, bins and warehouses

Seiso (“Shine” in English)

Seiso (“Shine”) emphasizes routine cleaning and inspection. Make your mother proud! Doing so will ensure that the work area shines and is ready for the next day with all tools in their proper place and ready for use. Regular inspection will help identify when important equipment needs to be serviced or updated.

Employees also tend to have a greater sense of ownership and accountability when they believe the way they leave their work space is viewed as a reflection of them.

Printhead needs to be replaced? It’s better to find that out during inspection and cleaning instead of when you’ve got a rush order for your largest customer that needs to ship today!

Seiketsu (“Standardize” in English)

Seiketsu (“Standardize”) focuses on simplifying as much as you can from processes to products.

Do you have two different brands of thermal  printers that use different size ribbons and different roll sizes? Buy two of the same printer make and model and simplify by buying one type of ribbon and one type of label.

Standardize processes by creating formalized work instructions and training employees to do everything the same way. From proper lifting techniques with back-safe training to a formalized pick and pack process, you can ensure that everyone does things the same way. This also empowers employees coach or correct fellow employees that are not adhering to the process.

Shitsuke (“Sustain” in English)

Shitsuke (“Sustain”) is the final step and arguable the most important step in 5S. This is a methodology that needs to be bought in at all levels of the company needs to be reinforced through audits and training to create a long-lasting culture change within your warehouse. 5S is not a flavor of the day!

Ship your product within minutes with Shippo! Visit

In Conclusion

5S is a methodology and needs everyone to buy in. To maintain the positive benefits, all 5 steps need to be done regularly. Make sure everyone understands that a clean and standardized warehouse will not only benefit the company but will also help to ensure everyone’s safety.

For further reading, please check out the following article from ASQ which highlights additional benefits with effective 5S implementation.

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10 Challenges of Managing a Shipping Department

Seasoned business owners give advice to new entrepreneurs on these ten watch outs in your shipping department

If your new business involves shipping and fulfillment, you could be in for some surprising challenges. Many people don’t consider factors like international orders — and sheer man hours needed for packaging and inventory — when starting out.

That’s why we asked 10 members of the Young Entrepreneur Council (YEC) the following question:

“I am launching a new startup and shipping to customers is a huge component. What are some important challenges to be aware of if I am only just learning how to manage a shipping department?”

Here’s what YEC community members had to say:

1. International Orders and Returns

“The two most overlooked items when it comes to shipping are international orders and returns. International orders require higher costs, customs processing and can require additional certifications. Also, returns are a big part of the fulfillment process. Take time in the beginning to build your RMA process for returns and replacements.” ~ Andrew Thomas, SkyBell Technologies, Inc.

2. Logistics

“We follow a golden rule at our company: The more times an employee touches a product in our warehouse, the more our cost of doing business increases. Logistics is the backbone of any successful company; don’t short it on the budget. Ask employees what they need to be more efficient. You would be surprised with some of their ideas — we sure were! ~ Will Land, Accessory Export, LLC

3. Tracking Orders

“There’s nothing worse for customers than not being able to know where their orders are. This creates a negative opinion of your company and more support issues for your reps. The best thing to do is provide a page on your site where customers can easily look up the status of their order by email address or order number. This puts them at ease and lowers the burden on your support department.” ~ Dave Nevogt,

4. Rate Shopping

“It is crucial to have an automated system set up that automatically rate shops among the major carriers before shipping. This is vital to get the best rates and keep shipping rates low.” ~ Josh Weiss, Bluegala

5. Gauging Customer Happiness

“We set up an autoresponder that goes out 15 days after an order, asking customers how they like their purchase. Not only do customers love this followup and usually respond with a positive message, but it has also allowed us to discover shipments that didn’t arrive or had defective items. Making sure the customer is happy is always an important challenge, and this email helps.” ~ Brett Farmiloe, Digital Marketing Company

6. Your Company’s DNA

“If it’s not in your DNA, outsource fulfillment. We’ve used a third-party fulfillment center for a while. The cost is competitive, and the service is fantastic. Although we considered managing in-house, we decided to allocate more resources to our core competency, design and development.” ~ Aman Advani, Ministry of Supply

7. Prices

“If shipping is going to be a huge part of your business, then you definitely want to know what its true costs will be, which are more than what UPS, FedEx or USPS charge. You need to factor in returns, the time spent dealing with claims and shipping supplies. Find a way to be efficient because these expenses eat right into your profit.” ~ Henry Glucroft, Henry’s / Airdrop

8. Scale and Volume

“It’s all about scale and volume when shipping in large numbers, so don’t turn a blind eye to the management, analysis and innovation when it comes to keeping your costs down. Get your hands dirty with it in the beginning, and keep checking on it regularly so you don’t get hammered to death by just a few pennies at a time.” ~ Seth Talbott, CEO and Startup Advisor

9. Comfortability

“There are many shipping companies that will allow you to outsource your shipping. In fact, you can probably outsource your manufacturing, too! But, let’s not digress. Logistics companies such as Agility offer warehousing, forwarding and transportation for almost any product. If you’re asking this question, you probably aren’t comfortable with managing shipping. Let someone else do it.” ~ Andy Karuza, Brandbuddee

10. Customer Experience

“The shipping experience is a huge opportunity to improve your customers’ experience. As you’re building your shipping department, consider things such as delivery promises, what the packaging looks like, how delightful the overall experience is and how easy it is to make returns. Only considering the cheapest way to ship an item is shortsighted and can diminish your customers’ satisfaction.” ~ Katrina Lake, Stitch Fix

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E-commerce driving DC need for mobile technology – Article from Modern Materials Handling

According to this highly informative article, picking errors resulted in an average cost globally of $59 per incident! Avoid the high cost of product shipment errors and the immeasurable cost of customer dissatisfaction by using high quality labels, ribbons and replacement heads from StickyPaper. Contact us for all your labeling needs.

Source: E-commerce driving DC need for mobile technology – Article from Modern Materials Handling

GS1 US: Major change in supply chain traceability importance

By Joe Whitworth+, 23-Oct-2015

There has been a major change in supply chain traceability within the last decade as industry becomes more proactive than reactive, according to GS1 US. [Read the full article at]

Videojet New Ultra Grade Ribbon

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Videojet Launches New Ultra Grade Ribbon for Thermal Transfer Overprinters

Chicago, Illinois – Videojet Technologies Inc., a world-leading manufacturer of coding, printing and marking products, as well as fluids and accessories for the product identification industry, has introduced a new “Ultra Grade” black ribbon for the Videojet DataFlex® and 6X00 series of thermal transfer overprinter (TTO) products. These industry-proven printers are ideal for marking variable information such as date, time, batch code, ingredients, logos and marketing information onto flexible film packaging, labels or glossy cards.

The new Ultra Grade black ribbon comes in lengths up to 1200 meters for extended run times with fewer ribbon changes, helping increase throughput of coded products per roll of ribbon. This new supply offering from Videojet also delivers improved print quality at high speeds and in both high and low temperature environments, compared to the standard Videojet black ribbon. The Ultra Grade black ribbon is available in a variety of widths and provides excellent contrast, rub and scratch resistance, and heat resistance for optimal performance in a wide range of application settings.

“The new Ultra Grade ribbon for Videojet TTO products offers excellent sensitivity and compatibility with various substrates such as coated papers, metallic foils and poly films,” said Heidi Wright, Business Unit Manager, Supplies, at Videojet. “This ribbon performs superbly in a number of flexible packaging applications, and is another example of how Videojet continuously focuses on delivering products that meet and often exceed manufacturers’ printing requirements.”

The Ultra Grade black ribbon is the latest product offering in the Videojet line of thermal transfer ribbons. Featuring advanced backcoat technology, all Videojet ribbons help ensure outstanding print quality and extended printhead life. These ribbons are engineered for optimal use in Videojet TTO printers, which are widely utilized throughout the snack food, bakery and confectionery markets, and demonstrate excellent performance for a variety of applications, including bagged snacks, fresh and frozen vegetables, meat and poultry, dried fruit and candy.

For more information about Videojet Ultra Grade black TTO ribbon, call 1-800-843-3610 or visit

About Videojet Technologies (
Videojet Technologies is a world-leader in the product identification market, providing in-line printing, coding, and marking products, application specific fluids, and product life cycle services. Our goal is to partner with our customers in the consumer packaged goods, pharmaceutical, and industrial goods industries to improve their productivity, to protect and grow their brands, and to stay ahead of industry trends and regulations. With our customer application experts and technology leadership in continuous inkjet (CIJ), thermal inkjet (TIJ), laser marking, thermal transfer overprinting (TTO), case coding and labeling, and wide array printing, Videojet has more than 325,000 printers installed worldwide. Our customers rely on Videojet products to print on over ten billion products daily. Customer sales, application, service, and training support is provided by direct operations with over 3,000 team members in 26 countries worldwide. In addition, the Videojet distribution network includes more than 400 distributors and OEMs, serving 135 countries.

Contact Information:

Bailey Mullins
29 Broadway
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+1 (212) 529-2633

Is Linerless Labeling the future?

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Label Release Liner: The Annual Update for Pressure-Sensitive Labeling

One of the highlights of the label industry’s year is the AWA Label Release Liner Industry Seminar, held annually just before Labelexpo in both Europe and the USA.   It attracts a high percentage of industry participants across the value chain who come to update their knowledge and to network.

Search for suppliers of similar products in the Packaging Network.

This year’s event in Brussels  — with Dow Corning and UPM as platinum sponsors and Blue Star Silicones and Wacker as gold sponsors – offered a complete program, highlighting the key issues facing the label release liner segment.   It represented an opportunity to discuss a combination of leading-edge processing and converting practices, the status quo in recycling of spent label release liner, and the product identification and decoration technologies that today compete with pressure-sensitive labeling.

Market overview

Setting the scene, Corey M Reardon, President and CEO of AWA Alexander Watson Associates,  provided an overview of the global release liner market – one of the core verticals in the company’s market research and consulting activities.      ‘The release liner industry is characterized as consolidated on the supply side and highly fragmented on the demand side, he observed, making it ‘challenging for companies on the demand side to have any influence on market dynamics.’   Pressure-sensitive labelstock commands a 49% share of global release liner usage, with food and beverage together representing 37% of the end-use market.Release liners are continuing to adapt to efficiency requirements for modern converting, as Mikko Rissanen, Business Development Director of UPM Label Papers showed.   With its roots firmly in forest products, UPM has pioneered many practical routes to enhancing the profile of paper release liner substrates in terms of lower basis weights that still deliver high performance.   Rissanen showed how the company is currently exploring nanocellulose Biofibrils technology, which promises several benefits for the future.

Linerless technology
The benefits of linerless pressure-sensitive labels were the subject of a lively panel discussion, and of an innovative current case history in the delivery of high-volume thermal VIP labels – not pre-cut — from Roelof Klein, Commercial Manager of glueing technology and surface treatment specialists Maan Group.   Discussing the linerless concept were expert panel members Mike Cooper, Business Development Director, Catchpoint Labels Ltd (who also moderated the session);  Jakob Landberg, Sales Director of press manufacturers Nilpeter;  and Jeffrey Arippol, President of Brazil-based label technology and converting specialists Novelprint, who have patented their Noveltech linerless system.   Interesting insights emerged – particularly concerning what Landberg described as the ‘reuse of film liner as laminating film’.   In this situation, spent clear film liner is adhesive coated in line and applied over the surface of the printed labels as a protective laminate, thus creating a genuine contribution to sustainability.   Nilpeter has, said Landberg, ‘manipulated the press technology to accommodate this’.   The ‘downside’ of linerless was raised by the audience:  the fact that the label shapes which can successfully be achieved are limited to more or less simple rectangles.   As Mike Cooper pointed out, clever design and print – particularly on clear film-based labels – makes this argument irrelevant today.End-of-life solutions
The overarching issues of release liner recycling and end-of-life solutions were the topic of a second panel discussion moderated by Calvin Frost, Chairman, Channeled Resources Group – a company with 40 years’ experience in the field.   As he explained, it is the label converter who is in the front line when it comes to creating the problem of release liner waste for the brand owner customer – after all, he delivers the self-adhesive labels.   Echoing the entire industry, Frost added ‘Wouldn’t it be great to offer a solution?’    He was joined in the discussions by Petri Tani, Managing Director of dedicated liner recyclers Cycle4Green;  Ernst Brunbauer, General Manager of liner recycling-friendly Lenzing Papier;  Ulrich Leberle, Raw Materials Director of the Confederation of European Paper Industries, CEPI;  Mark Macaré, Senior Public Affairs and Recycling Manager, Lejeune Association Management (home of the FINAT Secretariat); and Vincent Decabooter, Senior Account Manager, Mitsubishi Polyester Film.   This knowledgeable team, all with a real interest in the issues in question, looked in depth at the current solutions base and the many challenges raised by organizing collection schemes and identifying the right personnel in end-user companies who can instigate such schemes.   There are already valuable supplier-instigated schemes in place for the re-collection of their own spent liner, but creating an overarching solution remains on the wish list.Achieving quality products
Robyn Buma, Global Procurement Director, Paper, for Avery Dennison,  looked at paper and film release liners in labels and graphics applications, globally, in terms of product quality.   Covering multiple suppliers across all regions, her three-year research identified interesting key trends.   Paper liners showed a moderate improvement in the top quality issues experienced – wrinkled, damaged, dirty material, and silicone release issues, for example — during the period.   Film liners, however,  exhibited a significant improvement trend across the same parameters.   ‘But’, said Buma, ‘it’s manufacturing, right?   Stuff’s going to happen!’ – so she adjured suppliers to apply the highest standards of quality control, and robust and systematic problem solving processes and actions.   After all, she added, ‘our customers expect the same from us.’Hans Oerley, Business Development Manager for Dr Schenk Industriemesstechnik identified one route to achieving quality pressure-sensitive film labels:  the installation of automatic inline optical inspection.   With a ROI of just two years, the company’s EasyInspect and EasyMeasure systems can identify defects, especially in adhesive and silicone layers, at an early stage during the production process.   They ensure a high-quality result and significantly reduce downstream waste in both film label materials and silicone coatings.

Silicone coatings panel discussion
The topic of silicone coatings was the focus of a third expert panel discussion featuring three leading industry players:  Dr Hans Lautenschlager, Senior Technical Manager, Release Coating Care and Coatings, Wacker Chemie;  Alex Knott, AETS Senior Specialist, Dow Corning; and Sean Duffy, Global Business Manager, Silicone Release Coatings, Bluestar Silicones.    Together, with 75 years’ of collective industry experience, they were able to identify key advances, both today, and for tomorrow, and Lautenschlager expressed the industry’s prime mission:  ‘to create as stable as possible a release liner for our customers’ needs.’   Throughout the discussion, interaction between panelists and the audience was considerable – evidence that this program feature was of prime importance and interest.Moderator Corey Reardon posed the key question:  what are the alternatives to silicone?     ‘It would require a massive investment to develop a new chemistry’, said Duffy;  and Knott commended silicone’s ‘weird properties’ which have proved so useful to the industry.   Reardon moved on to question the use of platinum as the cure catalyst, in the light of current cost concerns.  Both Knott and Duffy praised platinum’s performance, and Lautenschlager admitted that the industry ‘hasn’t found a viable alternative’ yet, adding that ‘the only chance is to significantly reduce the amount of platinum used’.

Asked to highlight significant industry innovations in the past year, Duffy commented that ‘it has been too much about costs’, and Knott added, perhaps significantly, that ‘this is a mature industry now’.   However, Duffy went on to highlight some industry ‘good news’ – the advent of UV silicones – but he had to add that ‘there is a downside:  the cost of the silicones themselves.      Knott said that, ‘going forward, we are now looking at employing different silicones – emulsion and solvent for films, for example.   Also, importantly, a low-temperature silicone cure already exists.’   Duffy added activatable adhesives as another available option.

Competitor technologies
Dan Muenzer’s review of the ‘label’ technologies that are today competing with pressure-sensitive certainly set the seminar program in context, visiting many examples of how, today, brand owners are ‘using the label to communicate’ and to differentiate their products.   The Vice President, Marketing, for Constantia Flexibles presented fine examples – including the advances in variability in print, exemplified by the Coca-Cola campaigns and Heineken’s multiple label designs on Indio beer.   In-mold labeling;  flexible packaging; and direct-to-container print are all taking their toll – but Muenzer had good news, too – such as the conversion of Budweiser from cut-and-stack labels to pressure-sensitive, using a metallized film, to make efficiency increases and reduce the total applied cost.   The pressure-sensitive label industry is also contributing real innovation in terms of non-contaminant labelstocks for application to PET bottles, he added.All in all, the AWA Label Release Liner Industry Seminar brought together, in just one day, the main threads of the opportunities and the challenges faced by the sector which has, as Corey Reardon underlines,  ‘such a major influence on the world of packaging today.’

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